This video was a challenge.
Shell Canada and Canadian Geographic Magazine teamed up for the Energy Diet Challenge, a series of competitions with 6 Canadian families competing to see who could use the least amount of energy.
In the Smarter Driver Challenge, the teams had to perform a series of tasks related driving. More Bigger Video was subcontracted by CNW to shoot the event and produce a video the same day to go out with a press release announcing the winner of the challenge the next morning.
Shooting and editing a video in a single day is a challenge in itself. Pulling it off requires a clear vision for the outset and strong editorial skills. Looking at the video its hard to tell that it was made in such a short period of time.
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