Gravol: Options Are Important
This project changed the way I work. When it was first presented to me, it was positioned as an animated typography style video. After we had settled on the script I storyboarded the video and presented it to the client. When they saw the video storyboarded, they did not feel that the style effectively communicated their message.
TD: Organization is Key
Since 2007 the TD Friends of the Environment Foundation has challenged university students to come up with sustainability ideas in return for cash prizes and summer jobs. This year they wanted to do something fun that would capture the attention [...]
Champion: The Right Way to Use YouTube
Champion Athleticwear has been manufacturing athletic apparel since 1919. They are responsible for some of the biggest innovations in the industry including the hoodie, mesh shorts, and the sports bra. I was contracted to produce a series of videos for [...]
Make Your Press Release Pop
Now, more than ever, it’s important to make video and YouTube part of your PR strategy. Why? YouTube is serving 1 billion videos per day and it is the second largest search engine in the world. If these two reasons don’t give you cause for a video, here’s 3 more from PR Web.
